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The most important antioxidant produced by the body… Read More..


See the difference between Proserum® and all other whey products View comparison


PROSERUM® and Well Wisdom Whey Products



Bioactive Colostrum


Q: How does our whey compare to others on the market?

A: Proserum is produced as the finest native whey protein on the market. It is minimally processed to best maintain the full range of biologically active, non-denatured, native whey protein components.
As a comparison, the following graph can be used to show the measurable difference between Wellwisdom’s Proserum native whey protein and those of our competitors for three fragile protein components that are quickly damaged if over processed:


Proserum Whey Vs. Others

Proserum® is the most potent native whey protein available:

  • Contains the original full range of biological activity
  • Minimally processed to best maintain the fragile immune-modulating and regenerative components naturally present in fresh raw milk
  • The result of years of work to perfect a system that produces only the highest quality native whey protein
  • The milk is derived from cows that are grass-fed and graze year-round on natural pastures. It is GMO-free, hormone-treatment-free, pesticide and chemical-free and undergoes minimal processing.

The vast majority of milk is from grain-fed cows, which has been shown to be of inferior quality to grass-fed cows. Proserum whey protein is derived from cows that graze year-round on chemical and pesticide-free natural pastures. Organic is not a helpful standard to look for because many organic dairies use or supplement with grain during the year.

Proserum® utilizes a proprietary filtration and drying method that involves a minimal amount of processing. The result is a microbial safe product that exceeds all standards and makes it the optimum nutrition whey protein powder. We DO NOT use cross-flow filtration, microfiltration, isolate filtration, hydrolyzation or ion exchange because these methods denature (damage) the original protein components. After use of these commercial methods, the damaged proteins are then filtered out and what remains is a narrow range of "undenatured" proteins that have survived the whey manufacturing process. Additionally the vital protein-bound fats have been removed. Some of these whey protein products are then referred to as undenatured/cold processed. It is not possible to undenature or restore the full biological activity of a protein after it has been damaged.

When considering a whey product it is best to ask for a lab analysis of the whey showing actual percentages of components present from the distributor/manufacturer. You should not receive a range of percentages as that denotes it is not from an actual test. Test results on our products are from an independent lab that performs SDS PAGE Gel method testing.

The Importance of Cysteine

Proserum® contains generous amounts of the crucial glutathione precursor covalent-bonded Cysteine.  It is the optimal component for the intracellular production of Glutathione (GSH). Cysteine is very scarce in our modern diet and therefore Glutathione production is limited and deficiency is prevalent. Additionally lung, liver and digestive abnormalities, pharmaceutical drugs and most stressors lower Glutathione levels. 

Proserum also contains the full range and highest levels of the most important protein components: Lactoferrin, Immunoglobulins, Serum Albumin, Active Peptides and Growth Factors. All these support proper immune function.

Regarding Whey Protein Concentrate: The Journal Immunology reports: The bioactivity occurs through the ability of the protein concentrate to help replenish Glutathione levels via continuous dietary provision of Glutathione precursors, especially Cysteine, during lymphocyte proliferation, thus supporting an optimal immune response. This process seems to not only increase intercellular levels of Glutathione and precursors at the time of ingestion, but also builds up stores of these substances within the cells which lasts for a substantial post-ingestion time interval." Fidelus RK, Tsan MF. GSH and lymphocyte activation: a function of aging and autoimmune disease. Immunology 61: 503-508, 1987

*Based on analysis of protein as determined by an independent laboratory using the SDS PAGE Gel method. This is the industry accepted method to determine the actual biological activity of a milk protein.

Q: What are the differences between ImmunoPro® and Vital Whey®
A: ImmunoPro and Vital Whey are all made with Proserum, the finest native whey protein available. The key differences between these products are the suggested serving size and the addition of flavoring to Vital Whey.

Vital Whey Natural Cocoa and Natural Vanilla use stevia, an all-natural non-caloric sweetener and natural vanilla or cocoa depending on the flavor. They also contain gum acacia, a natural plant extract used to add texture.
Q: Is the whey a raw product?
A. Per the FDA, all powdered dairy products in commerce are legally required to undergo pasteurization in order to be sold. The Proserum in our products is minimally processed using a single pasteurization and is dried using ambient air temperature. However, because we use the highest quality milk from grass-fed year-round cows and minimal heat, our Proserum is able to best maintain the full range of biologically active protein components in their native forms.

Q: Is Proserum a whey protein concentrate or isolate?
A. Our Proserum native whey is classified as a whey protein concentrate meaning that it has a protein value of approximately 80%. We do not use the additional processing steps necessary to change our whey to an isolate which have an artificially increased protein content of 90% or higher. This additional processing denatures the fragile protein components that have made Proserum the standard when looking for high quality non-denatured whey protein powder.
Q: Is our whey organic?
A: While not certified organic, Proserum has all the advantages of natural pastures. The milk for Proserum is derived from cows that are grass-fed and graze year-round on natural pastures. It is GMO-free, hormone-treatment-free, pesticide and chemical-free and undergoes minimal processing.

Q: What about other whey products that claim to use no heat whatsoever and instead use a process of "cold pasteurization"?
A: The term "cold pasteurization" is a marketing term used to describe food products that are irradiated to kill off potentially harmful bacteria. Feel free to review the process of irradiating food here: http://www.epa.gov/radiation/sources/food_irrad.html

Q: Can liquid nitrogen be used to pasteurize milk?
A: The following is the response of the National Dairy Council on liquid nitrogen pasteurization:

"Liquid nitrogen cannot be used to pasteurize milk. Liquid nitrogen would freeze the milk but freezing does not destroy bacteria. The bacteria would be viable when the milk was thawed."

Q: What is the lactose content in the whey? What is the casein content?
A. Lactose content for the Proserum is 1 g per 10 gram serving, which is considered below the level for people who are lactose intolerant. All whey protein and colostrum products contain varying amounts of casein. Lab analysis of our native whey protein verifies that our whey contains less than 1% non-denatured casein.

Q: Do Well Wisdom products contain gluten?
A: All of our ImmunoPro, Vital Whey and Bioactive Colostrum products are gluten free.

Our Glut Immune™ product is enzymatically derived from red wheat berries and is approximately 14% gluten. Individuals with known gluten intolerance should take this into account when considering this product.

Q: What is the best storage method? (Refrigerator vs. not, etc.) What is the shelf life?
A: The best method of storage is in a cool, dry location with the cap on the jar. Refrigeration should avoided when possible to limit the whey's exposure to ambient moisture. Well Wisdom whey products have a 2 year shelf life from the manufacture date listed on the jar.
Q: How should each product be taken and how many servings per day?
A: For optimal uptake it is recommended that any products containing our Proserum® native whey protein are taken at least 15 minutes before consuming solid foods. Click HERE for more info.

Q: What is the typical amino acid profile of Proserum native whey protein concentrate?
A: Amino Acid Profile by Serving

Serving Suggestions
ImmunoPro or Vital Whey may be placed directly in the mouth in small amounts (e.g. 1/2 teaspoon) as often as desired. Chew slowly. They may also be mixed hand mixed in liquids. Add the powder slowly to the liquid as you are stirring with a fork. You may use in water, raw milk or milk substitute (e.g. almond or rice milk) in an amount to satisfy your taste. A shaker jar is recommended. Use of an electric blender is acceptable on low speed. If possible drink slowly and circulate in the mouth before swallowing. This insures the uptake of the native protein peptides.

Important note: Liquids should be cold or room temperature. Do not use hot liquids because high temperature will denature* (damage) the fragile proteins. pH change is also damaging. Mixing the whey protein with any other types of food can induce a pH change and slow the transit time in the stomach through its digestive response to the solid food. Liquids that are not neutral in their pH can denature the proteins, so avoid mixing with fruit juices, coffee, and tea. By following the above guide the uptake of the proteins in their native form in the upper small intestine is optimized. The addition of a sweetener or flavoring for palatability with our products is acceptable.

These three products are exceptionally potent in immune and regenerative components and will greatly enhance any protein supplement one is already consuming.
GlutImmune™ may be mixed with our whey products.

Serving size and frequency: If you are unaccustomed to these products, and there is a possibility you may be sensitive, we suggest that you begin with one measuring teaspoon (approx. 1.5 grams) or less and increase gradually to avoid possible uncomfortable responses. Regular serving size can vary greatly between individuals. Many use one or more servings, one or more times per day. It’s best to take these whey products on an empty stomach and refrain from eating for 15 minutes.

Note on allergies and sensitivities: If one has a true milk allergy, all dairy products need to be avoided. People with this condition should be aware of it. Intolerance to milk products and dairy proteins that are damaged from pasteurization and processing is far more common. Wellwisdom’ Proserum native whey protein is not subject to any production methods that would damage the full range of proteins. Lactose content in these whey products is 0.5g per 5 grams which is well below the level for intolerance. If bloating occurs, it can be helpful to place 1/2 teaspoon of whey powder in the mouth and let it dissolve by chewing slowly. Alternating days of use for sensitive individuals and consulting with your health care professional regarding serving size can also be helpful.


Q: Does GlutImmune contain gluten?
A: GlutImmune™ is enzymatically derived from red wheat berries and is approximately 14% gluten. Individuals with known gluten intolerance should take this into account when considering this product.
Q: How much glutamine is in GlutImmune?
A: GlutImmune™ is 32% by weight covalent-bonded glutamine. In a single five gram serving this provides 1.6 grams of stable glutamine.
Q: Should GlutImmune be taken with or without food?
A: As a stable covalent-bonded form of protein, GlutImmune™ can be taken at any time. It is a great addition to any meal or smoothie throughout the day. Click HERE for more info.
Serving Suggestions
How to ingest: GlutImmune™ may be blended or mixed in with any other liquids or solid foods at any temperature. It is best consumed along with our whey proteins or with meals throughout the day. This allows for the optimal effect of keeping one’s glutamine levels up and stable. This product is a dairy free natural source of Covalent Bonded Glutamine and is produced by a proprietary enzyme action on red wheat berries rich in glutamine. This product does contain 14% gluten. It offers the highest long term utilization of glutamine and is completely stable with other liquids or foods at any temperature. Most other glutamine supplements are the synthesized free-form amino acid L-glutamine, which is unstable in combination with other nutrients or foods and in most digestive tract conditions.

Glutamine is the most abundant amino acid in the body and is important for metabolism, weight regulation and the prevention of muscle breakdown. Stressors deplete glutamine more quickly than any other amino acid, therefore it is considered the “essential non-essential” amino acid. Glutamine is also crucial for the maintenance of the nervous system, brain function, intestinal health, and is critical for repair of the constantly renewing cells in our intestinal lining. Glutamine is a component of glutathione production and studies have shown that the body relies on glutamine as cellular fuel for the immune system.
GlutImmune™ may be mixed with our whey products.


Q. What is Glutathione?
A. Glutathione is the most important antioxidant produced by the body. It prevents cellular damage caused by free radicals and peroxides.
Q. Where does Glutathione come from?
A. Glutathione is synthesized in the body from the amino acids cysteine, glutamic acid and glycine. The amino acid cysteine is responsible for the biological activity of Glutathione. Supplies of cysteine are the rate-limiting factor in Glutathione synthesis by the cells, since cysteine is relatively rare in foodstuffs. Furthermore, if taken as the free amino acid, cysteine is toxic and spontaneously destroyed in the gastrointestinal tract and blood plasma.
Q. Why is Glutathione important?
A. Increasing cellular Glutathione can dramatically raise energy levels, strengthen the immune system, fight inflammation, improve athletic performance, detoxify the body, aid in cellular repair and slow down the aging process.
Q. What depletes Glutathione in the cells?
A. Environmental pollutants, pharmaceutical drugs and a poor lifestyle all lead to lower levels of Glutathione.
Q. What toxins affect Glutathione levels?
A. Toxins affecting Glutathione include:

  • Acetaminophen (Tylenol) and other pharmaceuticals;·      
  • Acetone, solvents, paint removers, fuels, fuel by-products;·        
  • Pesticides, herbicides;·        
  • Benzopyrenes: From tobacco smoke, barbequed foods, and fuel exhaust·  
  • Alcohol·       
  • Housewares: Certain non-stick coating of pans, plastic containers, plastic linings of tin cans and other food packaging·  
  • Formaldehyde and styrene: From photocopiers and toner printers·    
  • Chlorine in treated water·    
  • Medical X-rays;· 
  • UV radiation;·         

Q. What lifestyles affect Glutathione levels?
A. Life style factors that deplete Glutathione include:

  • Poor diet: Glutathione has to work hard to cover for missing or insufficient nutrients and antioxidants.
  • Strenuous exercise: Though not a toxic substance it produces many free radicals in the body;·  
  • Stress       

Q. How can I increase my Glutathione levels?
A. High quality whey protein has been shown to raise Glutathione in the cells. Proserum native whey protein contains the highest levels of the full range of naturally-occurring Glutathione precursors: covalent bonded cysteine, lactoferrin, immunoglobulins, and active peptides.

Bioactive Colostrum

Q: What is Bioactive Colostrum?
A: Colostrum or first milk is the milk produced by mammals in late pregnancy. Most species will generate colostrum just prior to giving birth. Colostrum contains antibodies to protect the newborn against disease. Bovine colostrum from pasture-fed cows contains immunoglobulins specific to many harmful pathogens. Colostrum was the main source of immunoglobulins used to fight infections before the development of antibiotics. In fact, the first oral vaccine against polio used immonoglobulins from bovine colosturm. As antibiotics became more prevalent, interest in colostrum waned, but, now that antibiotic-resistant strains of pathogens have developed, interest is returning to colostrum as natural alternatives to antibiotics.
Q: Who should take Colostrum?
A: Anyone looking to improve immunity and overall health will benefit from Bioactive Colosturm™. Colostrum accelerates healing of all body tissue, helps weight reduction, increases bone and lean muscle mass, and slows down and even reverses aging. According to the well-known naturopathic physician, Dr. Bernard Jensen, colostrum has a therapeutic role to play with heart disease, cancer, diabetes, autoimmune diseases, allergies, bacterial, viral and parasitic infections, gingivitis, colds, and the flu. Colostrum has powerful antioxidant properties, is anti-inflammatory and is a source of many vitamins, minerals, enzymes and amino acids if it is unprocessed and in its original natural state. 

Athletes have used colostrum to improve performance, decrease recovery time, and prevent sickness during their peak performance seasons.
Q: How should Colostrum be consumed?
A: Colostrum can be consumed as part of a shake, mixed with water or milk, or placed directly into the mouth and chewed.
Q: What is the recommended serving size?
A: The recommended serving size is ½ tsp. 1 or more times a day.

Q: Is Colostrum from the cows first milking?
A: Yes in comes from bovine cow’s milk collected within the first 24 hours after the calf has been born.
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