Frequently Asked Questions about Proserum® Natural Whey Protein Products

Q: How does our whey compare to others on the market?

A: Proserum® whey is minimally processed to best maintain the full range of biologically active, undenatured, natural whey protein components. Other whey products denature (destroy) the delicate protein with the use of excessive heat and over processing. Proserum® uses only a single pasteurization and is air dried. This process helps maintain the maximum range of biologically active, immune-modulating and regenerative components available in fresh milk.

As a comparison, the following graph can be used to show the measurable difference between Well Wisdom’s Proserum® natural whey product and those of our competitors for three fragile protein components that are quickly damaged if over processed:

Proserum natural whey protein

Comparison of Proserum immune boosting regenerative and Glutiathione producing protein components

Q: How Does Proserum® Natural Whey Protein Compare to Other Protein Powders?

A: Proserum® is the most potent natural whey powder available:

  • Contains the original full range of biological activity.
  • Minimally processed to best maintain the fragile immune-modulating and regenerative components naturally present in fresh raw milk.
  • The result of years of work to perfect a system that produces only the highest quality native whey product.
  • The milk is derived from cows that are grass-fed and graze year-round on natural pastures— not grain-fed, as with many protein supplements.
  • It is free of GMOs, hormones, pesticides and chemical treatments.
  • Although Proserum® is not organic, this is not a helpful standard to look for with products made from milk because many organic dairies use or supplement with organic grain during the year.

Q: What are the differences between ImmunoPro® and Vital Whey®?

A: ImmunoPro® and Vital Whey® are both made with Proserum®, the finest natural whey protein available. The key differences between these products are the suggested serving size and the addition of flavoring to Vital Whey.

Vital Whey Natural Cocoa and Natural Vanilla also use monk fruit extract, an all-natural non-caloric sweetener and natural vanilla or cocoa, depending on the flavor. They also contain gum acacia, a natural plant extract used to add texture.

Q: Is the Well Wisdom whey a raw product?

A: Per the FDA, all powdered dairy products are legally required to undergo pasteurization in order to be sold. The Proserum® in our products is minimally processed using a single pasteurization and is dried using ambient air temperature. However, because we use the highest quality milk and minimal heat, our Proserum® is able to maintain the full range of biologically active protein components in their native forms.

Q: Is Proserum a whey protein concentrate or isolate?

A. Our Proserum® native whey is classified as a natural whey protein concentrate, meaning that it has a protein value of approximately 80%. We do not use the additional processing steps necessary to change our whey to an isolate which has an artificially increased protein content of 90% or higher. This additional processing denatures the fragile protein components that have set Proserum® apart from other whey products.

Q: Is our whey organic?

A: While not certified organic, Proserum® has all the advantages of natural pastures. The milk for Proserum® is derived from cows that are grass-fed and graze year-round on natural pastures. It is GMO-free, hormone-treatment-free, pesticide and chemical-free.

Q: What about other whey products that claim to use no heat whatsoever and instead use a process of “cold pasteurization”?

A: The term “cold pasteurization” is a marketing term used to describe food products that are irradiated to kill off potentially harmful bacteria. Feel free to review the process of irradiating food here:

Q: Can liquid nitrogen be used to pasteurize milk?

A: The following is the response of the National Dairy Council on liquid nitrogen pasteurization:

“Liquid nitrogen cannot be used to pasteurize milk. Liquid nitrogen would freeze the milk but freezing does not destroy bacteria. The bacteria would be viable when the milk was thawed.”

Q: What is the lactose content in the whey? What is the casein content?

A: Lactose content for the Proserum® is 1 g per 10 gram serving, which is considered below the acceptable level for people who are lactose intolerant. All whey and colostrum products contain varying amounts of casein. Lab analysis of our native whey protein verifies that our whey contains less than 1% non-denatured casein.

Q: Do Well Wisdom products contain gluten?

A: All of our ImmunoPro®, Vital Whey® and Bioactive Colostrum products are gluten free. Our Glut Immune™ product is enzymatically derived from red wheat berries and is approximately 14% gluten. Individuals with known gluten intolerance should take this into account when considering this product.

Q: What is the best storage method? (Refrigerator vs. not, etc.) What is the shelf life?

A: The best method of storage is in a cool, dry location with the cap on the jar. Refrigeration should avoided when possible to limit exposure to ambient moisture. Well Wisdom whey products have a 2 year shelf life from the manufacture date listed on the jar.

Q: How should each product be taken and how many servings per day?

A: For optimal uptake it is recommended that any products containing our Proserum® native whey protein are taken at least 15 minutes before consuming solid foods. 

Q: What is the typical amino acid profile of Proserum® native whey protein concentrate?

A: You can find more information about the amino acid profile here: Amino Acid Profile by Serving

Proprietary Manufacturing System

Proserum® utilizes a proprietary filtration and drying method that involves a minimal amount of processing. The result is a microbial-safe product that exceeds all standards to create optimal and exceptionally nutritious whey powder.

We DO NOT use cross-flow filtration, microfiltration, isolate filtration, hydrolyzation or ion exchange because these methods denature (damage) the original protein components and remove the vital protein-bound fats. With other products, after use of these commercial methods, the damaged proteins are filtered out and what remains is a narrow range of “undenatured” proteins that have survived the manufacturing process. In short, the common traditional manufacturing practices do not create a product full of immune-modulating and regenerative proteins, similar to what is found in fresh milk.

With our whey products, the biologically active components have been evaluated by an independent lab that performs SDS PAGE Gel Method testing. Many whey products undergo lab analysis to determine the components present. But, some only provide a range of percentages of the content, and not a specific number. This likely means that the ranges presented were not from an actual lab test. We ensure through this testing that our product contains the biologically active proteins we say it does and we always provide specific numbers, so you know exactly what you are getting.

The Importance of Cysteine

Proserum® contains generous amounts of the crucial glutathione precursor covalently-bonded cysteine.  Glutathione is an antioxidant critical for healthy aging and well-being. The amino acid cysteine is a raw material needed for the intracellular production of glutathione (GSH). Cysteine is very scarce in our modern diet, and deficiency is prevalent, which significantly limits glutathione production. Not only does our body not have adequate cysteine, but also lung, liver and digestive abnormalities, pharmaceutical drugs and most stressors deplete glutathione levels. Inadequate glutathione poses a significant problem for our health and longevity.

The Journal of the Proceedings of the Nutrition Society reports “immunological functions in diseases that are associated with a cysteine and glutathione deficiency may be significantly enhanced and potentially restored by cysteine supplementation.”1 Cysteine is needed to replenish glutathione and support a healthy immune system.

For additional immune support, Proserum® also contains the full range and highest levels of the most important protein components: Lactoferrin, immunoglobulins, serum albumin, active peptides and growth factors. All these factors together support proper immune function.

Serving Suggestions

ImmunoPro® or Vital Whey® may be placed directly in the mouth in small amounts (e.g. 1/2 teaspoon) as often as desired. Chew slowly. It may also be mixed in liquids. Add the powder slowly to the liquid while stirring with a fork. You may use in water, raw milk or milk substitute (e.g. almond or rice milk) in an amount to satisfy your taste. A shaker jar is recommended. Use of an electric blender is acceptable on low speed. If possible drink slowly and circulate in the mouth before swallowing. This insures the uptake of the native protein peptides.

Important note for optimal results: Use this guide to maximize the absorption of the proteins in their native form in the upper small intestine. Liquids should be cold or room temperature. Do not use hot liquids because high temperature will denature* (damage) the fragile proteins.

pH change is also damaging to the protein. Mixing the whey powder with any other types of food can induce a pH change and slow the transit time in the stomach. Liquids that are not neutral in their pH can denature the proteins, so avoid mixing with fruit juices, coffee, and tea.

The addition of a sweetener or flavoring for palatability with our products is acceptable. These three products are exceptionally potent in immune and regenerative components and will greatly enhance any protein supplement one is already consuming. GlutImmune™ may be mixed with our whey products.

Serving size and frequency: If you are unaccustomed to these products, and there is a possibility you may be sensitive, we suggest that you begin with one measuring teaspoon (approx. 1.5 grams) or less and increase gradually to avoid possible uncomfortable responses. Regular serving size can vary greatly between individuals. Many use one or more servings, one or more times per day. It’s best to take these whey products on an empty stomach and refrain from eating for 15 minutes.

Note on allergies and sensitivities: If one has a true milk allergy, all dairy products need to be avoided, including the products containing Proserum®. Intolerance to milk products and dairy proteins that are damaged from pasteurization and processing is far more common. Well Wisdom’ Proserum® native whey powder is not subject to any production methods that would damage the full range of proteins. Lactose content in these whey products is 1g per 10 grams which is well below the level for intolerance.

If bloating occurs, it can be helpful to place 1/2 teaspoon of whey powder in the mouth and let it dissolve by chewing slowly. Alternating days of use for sensitive individuals and consulting with your health care professional regarding serving size can also be helpful.



Ronald K. Wright